Acne

Acne

Acne is the result of a fusion between jeans and fashion. Acne unites innovative jeans styles with a versatile wardrobe for men and women, ranging from basic cotton t-shirts, to tailored jackets, luxurious accessories and shoes. In the creative process a great emphasis is put on quality, material, design, comfort and durability. By designing simple, functional clothes, Acne aims to create a modern framework for individuality.
 
Design Philosophy 
Acne makes clothes that are designed to enhance and strengthen the style and personality of the wearer. The clothes are designed to give, not to take energy from the individual. The philosophy behind the brand is that, while every collection forms a concept, each piece can still be worn separately and effortlessly be mixed with other brands to create an individual style. The design process is still directed by founder and creative director Jonny Johansson.
 
Acne – part of the creative ACNE collective from Stockholm
ACNE was established in 1996 as a creative collective. The company’s basic strategy and ambition was to work with design and communication consulting as well as launching own ACNE branded products. The initial efforts led to work in, for example, various fields of advertising and graphic design as well as internet gaming and TV production. In the beginning most projects were done for external clients on a consultancy basis, but gradually internal projects developed into brands and companies in their own right. Today, apart from Acne, the creative ACNE collective also consists of Acne Film (film production), Acne Digital (animations and character development), Acne Advertising (advertising), Acne Art Department (design) and Acne Paper (bi-annual magazine). All members of the collective are independent entities acting in their own right in various fields of creativity, however they all share the same culture and vision. Acne started out in 1997 when the company designed 100 pairs of jeans in raw denim with red stitching. The jeans were distributed to friends, family and clients. They soon became incredibly popular and the company was contacted by several stores and boutiques that wanted to carry the brand. The first collection was launched in 1998. Acne are currently employing approximately two hundred people, of which 50 % are working in our Acne Studios (Acne concept shops).
 
Acne - the Awards
Acne has received all major Swedish design awards. In 2000 Acne received the ELLE magazine’s “ELLEN award” for “Designer of the Year”. In 2003 the company won the Cafe Magazine fashion award and in 2004 Acne received the “Guldknappen award” for best design, from the major Swedish fashion magazine “Damernas Varld”. The following year, 2005, Acne was presented with ELLE magazine’s “ELLEN award” for “Denim Designer of the Year”, in 2007 Acne’s Creative Director Jonny Johansson received King magazine’s award for “Most Influential Person in Menswear Design”, and in 2008 Acne once again received ELLE magazine’s “ELLEN award” for “Designer of the Year” followed 2009 with a second fashion award from Cafe Magazine. Acne is the only fashion brand in Sweden to ever receive all six awards.
 
Acne Studios
In 2003 the first Acne Studio was established in PK-Huset in central Stockholm. During the following year a second Studio was opened in central Copenhagen. In 2005 three more Studios were opened in the cities of Stockholm, Copenhagen and Berlin. From 2006 until today Acne has opened several Studios per year. Today there are 30 Acne Studios worldwide. Acne Studios has today Studios in Sweden, Norway, Denmark, Germany, Belgium, the Netherlands, France, Great Britain, United States and Australia.
 
Acne retailers and wholesale
Acne is sold at more than 650 stores in 50 countries. Among the well known stores that carry the collections are Lane Crawford and I.T. in Hong Kong, Biffi and Penelope in Italy, Browns, Selfridges and Liberty in London, Le Bon Marche and Galeries Lafayette in Paris, Barney’s, Bergdorf Goodman and Opening Ceremony in New York and Restir and Isetan in Tokyo. In order to conduct worldwide sales Acne today has offices/showrooms in Paris, London, New York, Stockholm, Copenhagen and
Oslo.
 
Press
Press material is available at http://www.acnestudios.com/category/press/
 
Further information
Greta Johnsen, PR, Acne, + 46 8 555 799 42, This email address is being protected from spambots. You need JavaScript enabled to view it.
 
 

 

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