Yohji Yamamoto

Yamamoto


Yamamoto is known for an avant-garde spirit in his clothing, frequently creating designs far removed from current trends. His signature oversized silhouettes in black often feature drapery in varying textures.Yamamoto became an influential fashion designer after making his Paris debut in 1981. His commercially successful main line, Yohji Yamamoto (women/men) and the diffusion line Y's, are especially popular in Tokyo. These two lines are also available at his flagship stores in New York, Paris, and Antwerp, and at high-end department stores worldwide. Yohji Yamamoto Inc. reported in 2007 that the sales of Yamamoto's two main lines average above $100 million annually.

Yamamoto's work has also become familiar to consumers through his collaborations with other fashion brands, including Adidas (Y-3),HermèsMikimoto and Mandarina Duck; and with artists of different genres, such as Sir Elton JohnPlaceboTakeshi KitanoPina Bausch and Heiner Müller.

Poor decisions by finance managers pushed the brand into debts of more than 65 million US dollars in 2009, which angered Yamamoto and led to a company restructuring from 2009 to 2010. The private equity firm Integral Corp was identified as the Japanese company who will restructure the Yohji Yamamoto Inc and by November 2010 the company was out of debt and avoiding the risk of bankruptcy.

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